Seeing the world from other people’s point of view will help you to understand why they do certain things. You are not the user, so get to know your users.
Creating an emotional connection to the people using your products will not only drive the design but focus your target market, give you totally new perspectives on their needs and build consensus within your team about who you are helping and why.
- 1-on-1 in-depth interviews
- Diary studies
- Competitor analysis
Creating solutions without truly understanding the problem will more than likely create products that no one will use.
In the definition phase, we analyze any data we have about the people involved (customers, staff, service people…) and we formulate actionable problem statements that will ensure we are solving the right problems for the right people.
- User journey maps
- Eco system maps
- “How Might We…” problem statements
To have a good idea, you need to have a lot of them. Often the first idea is ok.. but it’s not awesome!
During ideation we involve stakeholders and experts push the limits of creativity to generate solutions that didn’t seem possible in the beginning.
- Ideation games
- Design studio workshops
- Stimuli & provocation
Prototype and test
Make concepts real as soon and as cheaply as possible so you can get real feedback
Visualise the concepts so stakeholders and customers can have a go at experiencing them. Quickly see what works and what needs to change without having to wait until your product is live.
- Prototypes and wireframes
- Story boards
- Body storming
- Service simulations
Create an MVP and learn what the market will do.
See if people are willing to use your product or feature and willing to pay for it. Use analytics to measure success and experiment with other options.
- MVPs and MVP experiments
- Graphic design
- Impact mapping and prioritization
- Customer centric product management
- Data lead design