Working with you, we’ll begin by identifying where in your Agile process the design thinking or customer-centric tools can be introduced. Usually, we start by usability testing the current system or prototype. This shows us the value that your process or product offers and who your customers are. Incorporating customer feedback from the outset not only saves time and money but increases the likelihood of developing a great product.
Customer insight illuminates the customer experience, removing any ambiguity as to what feature to build next. With a clear idea of the customer in mind, your developers are better able to problem solve as they know who they are building for.
Alongside customer centricity, How Might We coaches product managers on how to listen to their teams, especially their developers. In traditional product management, these departments were often kept discrete, shutting down communication, leaving developers to answer for failed deliverables when truthfully they weren’t given the information needed to create the solution; they weren’t given customer insight.
How Might We is not looking to become your next product manager, but instead, we believe that your project manager needs to be an full-time member of your team. We would rather assist you while finding the right person and upskill your larger team so that when we leave, you can ensure you will have a customer-centric Agile team.