Remote vs in-person UX research

This article is an updated version of one from August 2020 For years we have been advocates of in-person research. Between 2012 and 2017, we (Jacky and Chris) have designed and helped build 4 dedicated UX research labs at Flow Interactive and Deloitte Digital. Over...

Be more customer centric: ThinkRetail [talk]

This a talk that Jacky Smith presented at the 2022 Google ThinkRetail convention in Cape Town South Africa. While How Might We is relatively young, our team have been working together in UX in South Africa for more than 11 years. Back in the day, we used slightly more...

Using journey maps in UX research

Every time a customer interacts with your company, you have the opportunity to further mutual respect and trust. By focussing on getting the business end right, many companies often forget to check in with the very people they aim to please, overlooking customer...

Remote research and usability testing

To be customer-centric, you need to involve your customers in product research and developmentćƒ¼It is known Khaleesi. But with COVID, lockdowns and social distancing becoming the new normal, how is this possible? Can we rely on remote research as our only contact with...