How UX research fits into design thinking

Design thinking helps you find and solve the right problem in the right way Design thinking is a user-centered methodology that brings customers into the problem-solving process. It’s not about sticky notes, markers and whiteboards. It’s about gaining a deep...

Get customers to take action

It’s critical to design journeys that your customers can complete with ease and enjoyment – from clicking on a link or filling out a form, all the way to adopting better spending habits or losing weight. Designing successful experiences require an understanding of...

What does “delight” really mean?

You may notice that we say we create delightful experiences or we aim to delight customers a lot, but what do we mean by this? It’s more than just an adjective to make the experience seem better than normal. It has meaning. Well, it actually has two meanings and...

Measuring the true value of design thinking

Design thinking and the fields that use Human-Centred Design (HCD), like UX and service design have finally gone mainstream. In the scramble to stay relevant, there’s a growing number of companies looking to design thinking as a means of maintaining their competitive...

Becoming a UX designer

If you’re looking for tips on what courses to study or potential job opportunities out there, this post is not that. Instead, I’d like to share the insights that led me to UX design in the hope that my experiences will resonate with those of you who may be unsure of...

Remote research and usability testing

To be customer-centric, you need to involve your customers in product research and developmentーIt is known Khaleesi. But with COVID, lockdowns and social distancing becoming the new normal, how is this possible? Can we rely on remote research as our only contact with...