Research subscriptions

Helping teams get regular insight

Have you been meaning to get to usability testing but just don’t have the time or resources? 

How Might We now offer research subscriptions so that you can get the goodness of ongoing research and usability testing without the hassle of organising them. It’s perfect for an existing design or product team that don’t have the time, resources, or expertise to run regular usability tests or first-hand customer research sessions.  


These sessions can be usability tests, in-depth interviews, or a bit of both


4 x 20-30min sessions 

A 1-day interactive lab where, as a team, we watch 4 slightly edited videos in the morning and analyse the findings with quick-win solutions in the afternoon. This works well with a maximum of 10 people from different parts of the business.

This does not include a report and as there is limited time, it’s best to focus on one specific area and target group.

Smaller tasks (Part of a larger flow or a single page). Very involved and present teams that can interact and take notes during the lab day. 

R50 000
per session once a month, or once every second month, for 1 year. Ex vat. 


5 x 45min-1hr sessions

Viewing day: Watching the recorded videos of the sessions we did the day before. This is a little easier than watching them live as remote interviewing and testing often has technical issues. 

Workshop day: A full day online workshop with your team, directly after the viewing day, where we analyse and prioritise the findings then come up with quick win solutions and next steps.

Longer, more complex topics, apps or websites. Requires the team to be available for two full days, stay involved and take notes. Great for teams that need quick, actionable insight. 

R60 000
per session once a month, or once every second month, for 1 year. Ex vat.



5 x 45min-1hr sessions

Viewing day (Optional): Watching the recorded videos of the sessions we did the day before.

Report: We will create a full report of the customer insights or UX issues with severity ratings and a ‘highlights reel’ of the most interesting parts of the interviews. This will include clips, recommendations and next steps.

Larger teams that have stakeholders that are not able to attend full day workshops or viewing days and need a debrief to view in their own time or to keep as a record.  


R75 000
per session once a month, or once every second month, for 1 year. Ex vat. 

Want to find out more or ready to book?

They are flexible: You can choose a different package for each round of interviews, or customise your own.

How it works 

We will…

Schedule regular tests or interviews

You can book once a month or every second month for a year. Scheduled dates are flexible, so if you need to move a session out by a week or two, we will do our best to accommodate you. Prices are based on a year contract. 

Recruit respondents and pay them an incentive

Finding the right people to test is vital so we use a team of the best recruiters in South Africa, Europe and the USA. We create a carefully designed screener to ensure that respondents meet your target market criteria. We also recruit one extra in case there are any last-minute cancellations.

The price of each package includes recruitment for South African respondents. For European and American respondents, we will need to quote separately as currency fluctuates. 

Help you choose what needs to be uncovered

A few days before each round, we will help you decide what topics need to be covered or what experiences need to be tested. for usability testing, we can use designs, prototypes, concepts or live code. You will need to supply these for testing but we can help with suggestions to get them ready for testing. For in-depth interviews, we will help you form focus statements that we will turn into a script and talking points. 

Create the script

Based on what needs to be tested or what learnings you are looking for, we will formulate the best way to gather the findings. Knowing what types of questions to ask, and when to ask them, comes from a familiarity with research theory and years of experience.

Get the recruits setup

Make sure they have access to the internet and have a device that can load your site or prototype. With remote sessions, we rely heavily on video calls so, before the sessions, we will confirm what phone or computer the respondent will be using, test their internet, and buy them data if needed.

Run the interviews and usability tests

Based on the package you select the tests will be with 4 or 5 customers for 30 mins to 1 hour. Remote research has its technical issues, so we will record all the videos, slightly edit them and play them back to you the next day or in the workshop as if they were live.

Process the findings

After the research sessions, there are two ways to process the findings. You can either run a workshop to iterate on the designs, or we can create a full debrief report. These are detailed in the packages above.

remote user testing
All of our usability tests and customer research sessions are remote at the moment.

Add usability testing to your team today

Get continuous insight and keep iterating your product
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