How Might We https://validator.w3.org/feed/docs/rss2.html How Might We: The UX research company Our work FAQs Can I use AI for a UX audit? What is customer research? Why is customer research important? When should we do customer research rather than usability testing? What is UX research? What can’t UX research tell you? How is UX research different in South Africa? Will the research actually change anything, or will it just be a report? Should we start with a big study or something smaller? Can five people really tell you anything? Will UX research slow down development teams? Why is UX research a good investment? How do you use AI in your own research? Can AI replace UX research? How do we avoid building the wrong thing? How do you recruit participants, especially hard to reach ones? Can UX research be conducted remotely? Should I usability test everything? What is a UX Audit? When is a UX audit helpful? What heuristics are used for UX audits? Petal and Post Raspberry Pi Foundation Diary studies Contextual visits Hassle-free usability tests Contact Privacy Policy v2 Expert UX evaluations Are you building with evidence or only optimism? Research Consent v3 Strategic customer insight Audits 2 Research Apply to participate in research Google Mobile Labs Privacy Policy MVP panel discussion Pricing Webinar: Trust factors Book a meeting with Chris Behind our name Research Operations Focus groups Research consent – Google Labs Sample UX Audit – Teach-Tech In-depth interviews