Yes and no. AI tools are excellent for spotting accessibility issues or comparing UI elements against documented best practices extremely quickly. We actually recommend running an AI UX audit before adding the human element to pick up any big, obvious issues. At the moment, however, AI tools lack the contextual judgment and empathy that a human brings. It’s very hard for an AI to imagine how a human will interpret what the digital product is saying or asking for.
Strategic UX insight requires understanding business goals, interpreting user behaviour, and knowing when to break or bend “best practices.” That’s where experienced researchers still make all the difference.
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