We’ve been reading about (and producing) a lot of AI thinkpieces lately that focus on speed, scale and democratisation of research. This is not about to change. But as research becomes more operationalised, I’m craving a human moment. I had a discussion with an AI...
UX audits are critical to good product development. They’re designed to single out moments where a user’s experience is impacted by the tool they’re using. While they’re intended to be a balanced and honest report of the state of a site’s experience, they’re sometimes...
In a world where dashboards rule decision-making, why should you trust the opinions of 5 people? It’s natural to reach for big numerical data to address big problems, but in some cases, the numbers just don’t hold the answers. Dashboards are very effectively...
The tech landscape has changed in the last 5 years. Specifically in the product development space where the lines between product creation, marketing and engaging with the audience of users has blurred since the beginning of 2020. We’re seeing the shift is not just...
This Youth Day, we should ask ourselves, “What does youth empowerment look like in 2025, especially in a deeply digital world?” Every generation interacts with technology in its own way, shaped by the digital world they grew up in. Baby Boomers learned to...
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