AI has exploded in the last year and it feels like new, groundbreaking tools are coming out daily. Obviously, we are very interested in how AI tools will impact the UX research industry, especially things like automated surveys, video coders and GPTs that will turn...
No. Here’s why. I’ve been in UX for a long time, long enough to remember when we usability tested everything. Fifteen years ago, I ran a usability test on a password reset flow and then spent hours writing a report about why people got stuck trying to change their...
As a research team, we’ve spent over five years conducting qualitative research in various industries, with a strong focus on financial services. One of the most interesting aspects of what we do is seeing trends emerge at scale over time. This led to us host our...
“Talk to me about solutions, not problems” – Every business executive at some point. Humans don’t like problems. We want problems to be fixed as quickly and easily as possible. We like solutions. A story about a problem that does not end with a solution is a...
It’s probably been drummed into you that your purpose as a UX professional is to be an advocate for the user. I’ll bet this also conveniently plays into your nature. The problem is, it’s not realistic to propose solutions that haven’t carefully considered the...
Wait.. What? How are mental models, ducks and UX research related? Imagine you’ve grown up seeing ducks quacking, swimming in ponds, and waddling around. Over time, you’ve built a mental model of what a duck is and how it behaves. Then, one day, you...
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