“Talk to me about solutions, not problems” – Every business executive at some point. Humans don’t like problems. We want problems to be fixed as quickly and easily as possible. We like solutions. A story about a problem that does not end with a solution is a...
Over the last decade or so we have been involved in a number of discussions about the value that personas play in the design process. When Jobs-to-be-done (JTBD) started becoming popular, we too thought it was the upgrade to personas that we have been waiting for. But...
This a talk that Jacky Smith presented at the 2022 Google ThinkRetail convention in Cape Town South Africa. While How Might We is relatively young, our team have been working together in UX in South Africa for more than 11 years. Back in the day, we used slightly more...
To be customer-centric, you need to involve your customers in product research and developmentーIt is known Khaleesi. But with COVID, lockdowns and social distancing becoming the new normal, how is this possible? Can we rely on remote research as our only contact with...
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