Why we still really like Personas

Over the last decade or so we have been involved in a number of discussions about the value that personas play in the design process. When Jobs-to-be-done (JTBD) started becoming popular, we too thought it was the upgrade to personas that we have been waiting for. But...

UXR Basics | Creating exceptional products with great user experience

This article forms part of the UXR Basics series for people getting into UX or wanting to know what UX research is.  Creating a product that people love starts with understanding their needs. Good user experience (UX) is not just about looks Рit is about making...

Using journey maps in UX research

Every time a customer interacts with your company, you have the opportunity to further mutual respect and trust. By focussing on getting the business end right, many companies often forget to check in with the very people they aim to please, overlooking customer...