Why we still really like Personas

Over the last decade or so we have been involved in a number of discussions about the value that personas play in the design process. When Jobs-to-be-done (JTBD) started becoming popular, we too thought it was the upgrade to personas that we have been waiting for. But...

UXR Basics | Creating exceptional products with great user experience

This article forms part of the UXR Basics series for people getting into UX or wanting to know what UX research is.  Creating a product that people love starts with understanding their needs. Good user experience (UX) is not just about looks Рit is about making...