Absolutely. Remote UX research has become a valuable and often preferable method for us to gather insights, especially when working with geographically dispersed users or limited budgets.
Remote research can reduce observer bias, feel more natural to participants, and still allow for rich qualitative insight, provided it’s planned well. While in-person sessions offer more control and the ability to read body language more easily, remote sessions often lead to more authentic behaviour because participants are in familiar environments. At How Might We, we offer both in-person and remote research and can help you choose which one is best for you based on your research question and respondent group.
For a more detailed answer, read Remote vs in-person UX research.
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