Audits
Fast, expert insight to identify what’s holding your experience back and what to fix first.
UX audits are ideal when you need to…
- Get clear direction quickly, based on best-practice heuristics and expert review
- Identify easily missed friction points, prioritised by impact rather than opinion
- Create alignment across stakeholders on what to fix first
- Check an experience where usage is healthy but conversion isn’t
UX audits don’t replace…
- Deep generative research to uncover unmet needs and motivations
- Usability testing for nuanced issues affecting specific cohorts or edge cases
- Behavioural insight from real customers over time
Clients who have benefited from a UX audit
Our aduit options
Expert evaluation
A comprehensive expert evaluation of your experience against usability best practice, accessibility standards, and real-world expectations based on thousands of hours of usability testing.
Includes
- Review of key journeys and screens
- Usability issues ranked by severity and business impact
- Customer value proposition and trust heuristics usually excluded from other UX audits
- Accessibility review against WCAG principles (where relevant)
- Clear, actionable recommendations
Competitor evaluation
Understand how your experience stacks up and where competitors are quietly winning.
What makes this different
- It’s not just feature comparison
- We focus on experience patterns, friction, and positioning
- It’s designed to inform strategic decisions, not copy competitors
We have two approches
Publicly-accessible experience competitor audit
- For websites or apps without login barriers
- We apply a UX audit lens across competitors and compare them to your experience
Authenticated experience competitor audit
- For banking, insurance, or account-based products that live behind a login
- Requires recruiting customers who actively use those services and allow us to review their personal accounts
- Combines expert review with real customer interaction
