We are from Cape Town

We are How Might We

We have been working together for many years in various guises. Initially at Flow Interactive then Deloitte Digital, we’ve had the opportunity to work on many different research, UX, and service design projects. Two years ago we decided to come together once again and form How Might We: a Design Thinking company based in Cape Town, South Africa.

Meet the team

Chris Metcalfe

I have never really been able to decide what I want to be when I grow up, so I have tried a few things so far: magician, event’s manager, stilt and fire performer, sound engineer, and finally designer. For me design started in industrial design at CPUT, then interaction design in Sweden and UX design at Flow Interactive. When Flow was bought by Deloitte, I was able to use Design Thinking on more strategic projects and work with larger companies to make them more successful.

From the beginning of my magic training at the age of eleven, I realised that people have different perspectives of the world and different reactions to the same experiences. From then on, I have been trying to create delightful experiences that make many different people happy in their own special way.

Chris on LinkedIn

Jacky Smith

I can remember the exact moment I realised that Design had very little to do with how things looked, and a whole lot to do with how they work and why they exist in the first place. It was the same moment when I figured out that digital products are built for real people and not for the highest paid person at the boardroom table (aka HIPPO’s).

This little epiphany lead me to study my post-grad at Hyper Island in Sweden, quite a while before “UX Design”, “Interaction Design” and “Design Thinking” were phrases commonly used in South Africa.

Since then I’ve been working with various clients to build successful software and services, as a UX Manager and Product Manager at Flow Interactive, Deloitte Digital and most recently flexed my teaching muscles developing a Design Thinking curriculum and coaching model at Absa.

I am interested in people first, then technology, and how the relationship between the two shape our behaviors and decisions.

Jacky on LinkedIn

HMW team - Amanda Joseph

Amanda Joseph

I’ve tried my hand at a few things in the tech industry over the last twenty years. I started working as a web designer and front-end dev in the late nineties, built and maintained Linux servers for small businesses in the 2000s, and more recently worked as a project manager and scrum master in the UX space at Deloitte Digital. 

I’ve worked at startups, small companies and corporates, and have honed my organizational skills while working on a variety of research and software development projects. I enjoy working in a Lean and Agile way and at How Might We, I help the team to coordinate projects.

Amanda on LinkedIn

Roger Saner

Roger Saner

I’m fascinated by the overlap of people and technology and like to think of myself as an experienced and thoughtful web developer. I bring an awareness of complexity, user-centered design, DevOps and Agile software development to product development. I focus on quality, improving processes and ongoing training, and have done so as the team leader on multiple teams. I dislike imposing Agile processes on teams and prefer to create the space for the team to work in a way best suited for them. Like Deming, I believe that the role of management is to improve the system within which the team works.

I am currently focusing on coaching individuals and teams, as well as pursuing training in the Cynefin framework in order to better assist organisational change.

Roger on LinkedIn

Debre Barrett

I think I’ve dipped my toe into every new thing the internet has had to offer these last two decades. In 1997, I went to Denmark for the BBC, on an experimental live travel journey where people could vote on what I should do, and chat with me. (We had to dial up to connect to the internet.) I worked on a BBC social network for World War Two veterans in 2002, before the term ‘social network’ was something your mum says. I’ve run research projects in multiple languages and across borders. I’ve led teams making software, and once had an exercise bike next to my desk so that we could connect our software to it. My favourite thing is to do contextual research to understand how other people experience and use software and my favourite day doing that was for an app called Vula, when I shadowed an orthopaedic surgeon, and watched him remove a bullet from a man’s leg.

Debre on LinkedIn

Garren Munro

Garren Munro


I’m a musician, coffee drinker and problem solver.

Over the last few years, I’ve been honing my skills in design strategy, craft and implementation at the ABSA design office. I’m a firm believer in Design Thinking and try to apply it to everything I do. I’ve always truly been fascinated with people, and why they do what they do. Ever since I was a child, I would spend hours thinking about how things work, and how we could make them better. This fascination ultimately led me to human-centred design, which gave me the framework to put big thoughts into action. I believe that speaking to people is the best way to make things that work. I try to keep people at the forefront throughout the design process and make awesome things that people want to use.

Garren on LinkedIn

Marc Coppin

I believe UX is the foundation of any business and it represents your ability to understand and connect with your customers. I have experience leading clients & stakeholders in conceptual development, product and design thinking workshops, and internal process reviews.

I have a wide range of experience in interactive prototyping for web, mobile, intranet and native applications. I also have extensive experience in information architecture, customer journey mapping, service design, interaction design, interface design, user experience research and design review/audit.

Having conducted well over 150 lab-controlled usability tests, and with solid experience in ethnographic research, focus groups, and web analytics, I have a good understanding of best practices and am used to backing up my opinions with sound logic, examples, and research.

Marc on LinkedIn

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