We are from Cape Town

We are How Might We

We have been working together for many years. Initially at Flow Interactive then Deloitte Digital, we have had the opportunity to work on many different research, UX, and service design projects. Last year we decided to come together once again and form How Might We; a Design Thinking company based in Cape Town South Africa but doing work nationally and internationally.

Chris Metcalfe

Chris Metcalfe

I have never really been able to decide what I want to be when I grow up, so I have tried a few things so far: magician, event’s manager, stilt and fire performer, sound engineer, and finally designer. For me design started in industrial design at CPUT, then interaction design in Sweden and UX design at Flow Interactive. When Flow was bought by Deloitte, I was able to use Design Thinking on more strategic projects and work with larger companies to make them more successful.

From the beginning of my magic training at the age of eleven, I realised that people have different perspectives of the world and different reactions to the same experiences. From then on, I have been trying to create delightful experiences that make many different people happy in their own special way.


Jacy Smith

Jacky Smith

I love design. It started with Graphic design, back when I thought that’s what design was, but I realised quite quickly into my career that design is so much more than that. Hyper Island introduced me to some of the skills I needed to create delightful experiences that are easy and people actually want to use.

Since then I have had the opportunity to work on many different, complex projects as a Ux designer and digital product manager at Flow Interactive, Deloitte Digital and most recently, Over.


Debre Barrett

I think I’ve dipped my toe into every new thing the internet has had to offer these last two decades. In 1997, I went to Denmark for the BBC, on an experimental live travel journey where people could vote on what I should do, and chat with me. (We had to dial up to connect to the internet.) I worked on a BBC social network for World War Two veterans in 2002, before the term ‘social network’ was something your mum says. I’ve run research projects in multiple languages and across borders. I’ve led teams making software, and once had an exercise bike next to my desk so that we could connect our software to it. My favourite thing is to do contextual research to understand how other people experience and use software, and my favourite day doing that was when I shadowed an orthopaedic surgeon, and watched him remove a bullet from a man’s leg.