We are How Might We
A UX research company based in Cape Town South Africa, working with teams across the world
We are South Africa’s first dedicated UX research company.
From its inception in 2017, How Might We has been a strict customer-centric business, originally offering everything from UX strategy and digital transformation to UX design and implementation. In the last few years, we have focused on what we believe to be the most important part of the UX process, the research. As Jakob Nielsen said, “UX without user research is not UX”. We build on our extensive knowledge of product and service design, as well as tools in the design thinking toolbox to support existing product and strategy teams with first-hand research they can actually use to implement change.
We run over 400 hours of 1-on-1 interviews and usability tests a year across financial, healthcare and service industries all around the world.
Since 2017 we have:
Conducted
1-on-1 Interviews
Compleated
Projects
Faciliated field research in
Countries
Interviewed remote partisipants in
Countries
Most prodcut teams rely on analytics that show what happened, and then make assumptions about why it happened. This assumption is where the biggest product risk lives and reducing this with customer evidence is what we do.
We have worked with startups finding product-market fit and global firms navigating products at scale. That range has taught us something consistent:
The teams that get research right are not necessarily the ones with the biggest budgets. They are the ones who ask better questions before they start building.
Our job is to help you ask those questions and to make sure the answers are specific enough to act on.
The founders
Chris Metcalfe
Director
I have never really been able to decide what I want to be when I grow up, so I have tried a few things so far: magician, event’s manager, stilt and fire performer, sound engineer, and finally designer. For me design started in industrial design at CPUT, then interaction design in Sweden and UX design at Flow Interactive. When Flow was bought by Deloitte, I was able to use Design Thinking on more strategic projects and work with larger companies to make them more successful.
From the beginning of my magic training at the age of eleven, I realised that people have different perspectives of the world and different reactions to the same experiences. From then on, I have been trying to create delightful experiences that make many different people happy in their own special way.
Jacky Smith
Director
I can remember the exact moment I realised that Design had very little to do with how things looked, and a whole lot to do with how they work and why they exist in the first place. It was the same moment when I figured out that digital products are built for real people and not for the highest paid person at the boardroom table (aka HIPPO’s).
This little epiphany lead me to study my post-grad at Hyper Island in Sweden, quite a while before “UX Design”, “Interaction Design” and “Design Thinking” were phrases commonly used in South Africa.
Since then I’ve been working with various clients to build successful software and services, as a UX Manager and Product Manager at Flow Interactive, Deloitte Digital and most recently flexed my teaching muscles developing a Design Thinking curriculum and coaching model at Absa.
I am interested in people first, then technology, and how the relationship between the two shape our behaviours and decisions.
Did a recruiter call you?
We work with a network of market research recruiters to help find everyday people to participate in research. If someone has called you on behalf of How Might We or one of our clients, and you want to confirm the call, feel free to give us a call or drop us an email, and we will ensure you get additional confirmation from us and our client directly.
Call: +27 21 010 1700
Email: hello@howmightwe.co.za