How Might We is only three years old, but most of us have been working together for the last decade. Initially at Flow Interactive then Deloitte Digital, we’ve had the opportunity to work on hundreds of different research, UX design, and service design projects. We are a strict customer-centric business (following a Design Thinking methodology), so we involve customers in every project, and tend not to take on projects we can’t involve users. Last year we ran over 200 hours of 1-on-1 interviews and usability tests across financial, healthcare and service industries.
I have never really been able to decide what I want to be when I grow up, so I have tried a few things so far: magician, event’s manager, stilt and fire performer, sound engineer, and finally designer. For me design started in industrial design at CPUT, then interaction design in Sweden and UX design at Flow Interactive. When Flow was bought by Deloitte, I was able to use Design Thinking on more strategic projects and work with larger companies to make them more successful.
From the beginning of my magic training at the age of eleven, I realised that people have different perspectives of the world and different reactions to the same experiences. From then on, I have been trying to create delightful experiences that make many different people happy in their own special way.
This little epiphany lead me to study my post-grad at Hyper Island in Sweden, quite a while before “UX Design”, “Interaction Design” and “Design Thinking” were phrases commonly used in South Africa.
Since then I’ve been working with various clients to build successful software and services, as a UX Manager and Product Manager at Flow Interactive, Deloitte Digital and most recently flexed my teaching muscles developing a Design Thinking curriculum and coaching model at Absa.
I am interested in people first, then technology, and how the relationship between the two shape our behaviours and decisions.
I’ve tried my hand at a few things in the tech industry over the last twenty years. I started working as a web designer and front-end dev in the late nineties, built and maintained Linux servers for small businesses in the 2000s, and more recently worked as a project manager and scrum master in the UX space at Deloitte Digital.
I’ve worked at startups, small companies and corporates, and have honed my organizational skills while working on a variety of research and software development projects. I enjoy working in a Lean and Agile way and at How Might We, I help the team to coordinate projects.
I’m fascinated by the overlap of people and technology and like to think of myself as an experienced and thoughtful web developer. I bring an awareness of complexity, user-centered design, DevOps and Agile software development to product development. I focus on quality, improving processes and ongoing training, and have done so as the team leader on multiple teams. I dislike imposing Agile processes on teams and prefer to create the space for the team to work in a way best suited for them. Like Deming, I believe that the role of management is to improve the system within which the team works.
I am currently focusing on coaching individuals and teams, as well as pursuing training in the Cynefin framework in order to better assist organisational change.
I’m a musician, coffee drinker and problem solver.
Over the last few years, I’ve been honing my skills in design strategy, craft and implementation at the ABSA design office. I’m a firm believer in Design Thinking and try to apply it to everything I do. I’ve always truly been fascinated with people, and why they do what they do. Ever since I was a child, I would spend hours thinking about how things work, and how we could make them better. This fascination ultimately led me to human-centred design, which gave me the framework to put big thoughts into action. I believe that speaking to people is the best way to make things that work. I try to keep people at the forefront throughout the design process and make awesome things that people want to use.
As a fellow human, I have grown to be fascinated by people’s perceptions, actions and interpretations. I can think of a few key moments when I’ve been humbled by the comprehension of someone else’s perspective.
My definition of good design has been a moving target through various roles in my career. It has always given me something to aspire to. When I studied Fine Art at UCT and worked in the field, design was about aesthetic principles. As a graphic designer, design was about visual communication. As a UX Designer, design is about curating experiences that make technology feel effortless and improve people’s lives. I have worked in the Financial Services Industry for the past 2 years.
I believe in a human-centred philosophy that focuses on understanding behaviour through frequent engagement with users and aligning business objectives with customer needs.