Continuous UX research subscription

Give your team a UX superpower

We know how hard it is for busy product teams to get customer feedback. When time is tight as the team is maxed out, UX research is often the first to go. It’s a hassle to organise and stakeholders fear it might slow down the development process.

We have designed our UX research subscription to support teams in this exact situation: Get the goodness of ongoing research and usability testing without the hassle of organising them. It’s perfect for an existing design or product team that don’t have the time, resources, or expertise to run regular usability tests or first-hand customer research sessions.

Over the 12 month subscription, we become part of your team. Looking after research ops, testing, customer interviews, analysis, and recommendations. We can help with getting designs ready for testing or even making design changes afterwards. Our goal is to help your design team make more informed decisions without slowing them down.

How it works

Frequency

Our subscriptions last 12 months and usually consist of 1 round of research a month. These rounds could be usability tests, in-depth customer interviews, or a bit of both.

Scheduled dates are flexible, so if you need to move a session out by a week or two, we will do our best to accommodate you. We can also create a custom frequency for you, every second month for example.

Recruitment and incentives 

Finding the right people to test is vital so we use a team of the best recruiters in South Africa, broader Africa, Europe, and the USA. We create a carefully designed screener to ensure that respondents meet your target market criteria. We also recruit extra participants in case there are any last-minute cancellations.

The price of each package includes recruitment and incentives for South African respondents. We will need to quote separately for broader African, European, and American respondents as currency fluctuates.

Choosing what needs to be uncovered each month

Three weeks before each round, we will help you decide what topics need to be covered or what experiences need to be tested. For usability testing, we can test designs, prototypes, concepts, or live code. You will need to supply these for testing but we can help with suggestions to get them ready for testing. For in-depth interviews, we will help you form focus statements that we will turn into a script and talking points.

Creating the script

Based on what needs to be tested or what learnings you are looking for, we will formulate the best way to gather the findings. Knowing what types of questions to ask, and when to ask them, comes from a deep understanding of research theory and years of experience.

In-person or remote interviews 

Based on your target market and the topics we need to cover, we can run the sessions in person or remotely. We used to run all our sessions in a dedicated research lab in Cape Town or Johannesburg, but over the years we have become adept at remote research and we now recommend it over in-person sessions. Remote sessions allow us access to more participants and the sessions are more relaxed and realistic. More about why we like remote research.

Getting the participants setup and ready

We will make sure they have access to the internet and have a device that can load your site or prototype. With remote sessions, we rely heavily on video calls so, before the sessions, we will confirm what phone or computer the respondent will be using, test their internet, and buy them data if needed.

Facilitating the interviews

Based on the package you select, the tests will be with 5 or 10 customers for 45 to 60mins each. The sessions will be live-streamed over a secure Vimeo channel as well as recorded for later viewing. If you choose to have a findings report, viewing the sessions is optional, but if would like a workshop after the tests, your team members will need to watch them all in full.

What you get after the sessions

After the research sessions, there are two ways to process the findings. You can either run a workshop to iterate on the designs, or we can create a full debrief report. Have a look at the package differences detailed below for more information.

Subscription contracts and cancellations

Our subscriptions are for 1 year but you can cancel before the end of the subscription if it’s not working for you.

Directly after the first round, you may cancel the subscription with no obligation and no notice period. After the second round (and for the rest of the subscription) we ask that you give us 2 full months’ notice.

Packages

These sessions can be usability tests, in-depth interviews, or a bit of both.