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Things we have learnt about UX, Service Design and Design Thinking

How UX research fits into design thinking

How UX research fits into design thinking

Design thinking helps you find and solve the right problem in the right way Design thinking is a user-centered methodology that brings customers into the problem-solving process. It’s not about sticky notes, markers and whiteboards. It’s about gaining a deep...

Get customers to take action

Get customers to take action

It’s critical to design journeys that your customers can complete with ease and enjoyment – from clicking on a link or filling out a form, all the way to adopting better spending habits or losing weight. Designing successful experiences require an understanding of...