Articles
Things we have learnt about UX, Service Design and Design Thinking
Using journey maps in UX research
A great way to make findings from research actionable, is to represent customer experiences in the form of a journey map.
How UX research fits into design thinking
Design thinking helps you find and solve the right problem in the right way Design thinking is a user-centered methodology that brings customers into the problem-solving process. It’s not about sticky notes, markers and whiteboards. It’s about gaining a deep...
Get customers to take action
It’s critical to design journeys that your customers can complete with ease and enjoyment – from clicking on a link or filling out a form, all the way to adopting better spending habits or losing weight. Designing successful experiences require an understanding of...
What does “delight” really mean?
We say the word “delight” a lot, but there are actually two meanings to the word.
Measuring the true value of design thinking
With design thinking becoming more common, it’s hard to show the massive ROI it used to brag about a few years ago.
Becoming a UX designer
My story of the roundabout way I became a UX designer and one main lesson I learnt along the way.