Articles 

Things we have learnt about UX design, UX research, Service Design and Design Thinking over the years

Remote vs in-person UX research

Remote vs in-person UX research

This article is an updated version of one from August 2020 For years we have been advocates of in-person research. Between 2012 and 2017, we (Jacky and Chris) have designed and helped build 4 dedicated UX research labs at Flow Interactive and Deloitte Digital. Over...

Using journey maps in UX research

Using journey maps in UX research

A great way to make findings from research actionable, is to represent customer experiences in the form of journey maps. This allows teams to structure the points of pain and prioritise what parts of the experience to action next.

How UX research fits into design thinking

How UX research fits into design thinking

Design thinking helps you find and solve the right problem in the right way Design thinking is a user-centered methodology that brings customers into the problem-solving process. It’s not about sticky notes, markers and whiteboards. It’s about gaining a deep...

Get customers to take action

Get customers to take action

It’s critical to design journeys that your customers can complete with ease and enjoyment – from clicking on a link or filling out a form, all the way to adopting better spending habits or losing weight. Designing successful experiences require an understanding of...