Things we have learnt about UX design, UX research, Service Design and Design Thinking over the years
This article is an updated version of one from August 2020 For years we have been advocates of in-person research. Between 2012 and 2017, we (Jacky and Chris) have designed and helped build 4 dedicated UX research labs at Flow Interactive and Deloitte Digital. Over...
A talk that Jacky Smith presented at the 2022 Google ThinkRetail Cape Town convention. A customer-centricity white paper. Google sponsored, CX Partners created.
A great way to make findings from research actionable, is to represent customer experiences in the form of journey maps. This allows teams to structure the points of pain and prioritise what parts of the experience to action next.
Design thinking helps you find and solve the right problem in the right way Design thinking is a user-centered methodology that brings customers into the problem-solving process. It’s not about sticky notes, markers and whiteboards. It’s about gaining a deep...
It’s critical to design journeys that your customers can complete with ease and enjoyment – from clicking on a link or filling out a form, all the way to adopting better spending habits or losing weight. Designing successful experiences require an understanding of...
We say the word “delight” a lot, but there are actually two meanings to the word.
With design thinking becoming more common, it’s hard to show the massive ROI it used to brag about a few years ago.
My story of the roundabout way I became a UX designer and one main lesson I learnt along the way.
Lockdown has forced us to revisit the pros and cons of remote usability testing and research.