Pricing
We want our prices transparent and easy to understand, so have created comprehensive packages that should work for most teams, with no hidden costs. If you would like something else, please contact us and we will happily create a custom proposal.
These are South African rates and exclude VAT. Recruitment and incentives differ depending on the country, so for prices in other countries please drop us a message and we will send you a cost.
Usability testing packages
The Mini
Interface feedback about a specific flow or task. When a deep dive isn’t necessary as the primary objective is to answer simple interface questions in order to iterate designs.
Scope
✔︎ Participant recruitment & incentive
✔︎ Interface and usability tasks
✘ No customer behavioural questions
✘ No value proposition questions
✘ No analysis
Output
✔︎ Insights summary document
The Standard
More complex flows or determining problem-solution fit. User comprehension and complex usability issues, as well as customer behavioural insights related to tasks.
Scope
✔︎ Participant recruitment & incentive
✔︎ Interface and usability tasks
✔︎ Customer behavioural questions
✔︎ Value proposition questions
✔︎ Analysis
Output
✔︎ Comprehensive report
The D.I.Y
For teams with the skill and capacity to process, analyse and report on interviews themselves. HMW will recruit and facilitate interviews and hand over video recordings and a short summary.
Scope
✔︎ Participant recruitment & incentive
✔︎ Interface and usability tasks
✔︎ Customer behavioural questions
✔︎ Value proposition questions
✘ No analysis
Output
✔︎ Short summary of each session
The Mini
Interface feedback about a specific flow or task. When a deep dive isn’t necessary as the primary objective is to answer simple interface questions in order to iterate designs.
Scope
✔︎ Participant recruitment & incentive
✔︎ Interface and usability tasks
✘ No customer behavioural questions
✘ No value proposition questions
✘ No analysis
Output
✔︎ Insights summary document
The Standard
More complex flows or determining problem-solution fit. User comprehension and complex usability issues, as well as customer behavioural insights related to tasks.
Scope
✔︎ Participant recruitment & incentive
✔︎ Interface and usability tasks
✔︎ Customer behavioural questions
✔︎ Value proposition questions
✔︎ Analysis
Output
✔︎ Comprehensive report
The D.I.Y
For teams with the skill and capacity to process, analyse and report on interviews themselves. How Might We will recruit and facilitate interviews and hand over video recordings and a short summary.
Scope
✔︎ Participant recruitment & incentive
✔︎ Interface and usability tasks
✔︎ Customer behavioural questions
✔︎ Value proposition questions
✘ No analysis
Output
✔︎ Short summary of each session
Customer research packages
In-depth interviews
In-depth interviews deep dive into customers’ past experiences. We talk about why they did certain things, what motivates them and get their opinion on certain topics in order to understand customer needs, Jobs to be Done and value proposition.
Scope
✔︎ Participant recruitment & incentive
✔︎ Recordings of all the sessions
✔︎ Customer behavioural questions
✔︎ Value proposition questions
✔︎ Analysis
Output
✔︎ Comprehensive report
Diary studies
A longitudinal study over a week or two, where we ask participants to fill in a daily diary. The magic of a diary study comes from the in-depth interview we have with participants using the diary they created as a conversation piece.
Scope
✔︎ Participant recruitment & incentive
✔︎ Recordings of all the sessions and diaries
✔︎ Customer behavioural questions
✔︎ Value proposition questions
✔︎ Analysis
Output
✔︎ Comprehensive report
In-depth interviews
In-depth interviews deep dive into customers’ past experiences. We talk about why they did certain things, what motivates them and get their opinion on certain topics in order to understand customer needs, Jobs to be Done and value proposition.
Scope
✔︎ Participant recruitment & incentive
✔︎ Recordings of all the sessions
✔︎ Customer behavioural questions
✔︎ Value proposition questions
✔︎ Analysis
Output
✔︎ Comprehensive report
Diary study
A longitudinal study over a week or two, where we ask participants to fill in a daily diary. The magic of a diary study comes from the in-depth interview we have with participants using the diary they created as a conversation piece.
Scope
✔︎ Participant recruitment & incentive
✔︎ Recordings of all the sessions and diaries
✔︎ Customer behavioural questions
✔︎ Value proposition questions
✔︎ Analysis
Output
✔︎ Comprehensive report
UX Audit packages
Mini audit
Single short flow with three or four screens on desktop or mobile. For example: the checkout flow of an e-commerce site.
Scope
✔︎ Up to 5 steps or screens
✔︎ Heuristics analysis
✔︎ UX best practices
✘ No accessibility audit
Output
✔︎ Report
Medium audit
A longer, more complex flow with ten to fifteen screens or steps for desktop or mobile as well as an accessibility review. For example the purchase flow from choosing a product to paying for it.
Scope
✔︎ Up to 5 steps or screens
✔︎ Heuristics analysis
✔︎ UX best practices
✔︎ Light accessibility audit
Output
✔︎ Report and presentation
Full audit
Site or app experience with multiple flows with fifteen to twenty screens or steps for desktop or mobile as well as an accessibility review. For example: the full app experience for an e-commerce shop with purchase flow, returns, login state and additional pages.
Scope
✔︎ Up to 5 steps or screens
✔︎ Heuristics analysis
✔︎ UX best practices
✔︎ Light accessibility audit
Output
✔︎ Report and presentation
Mini audit
Single short flow with three or four screens on desktop or mobile. For example: the checkout flow of an e-commerce site.
Scope
✔︎ Up to 5 steps or screens
✔︎ Heuristics analysis
✔︎ UX best practices
✘ No accessibility audit
Output
✔︎ Report
Medium audit
A longer, more complex flow with ten to fifteen screens or steps for desktop or mobile as well as an accessibility review. For example the purchase flow from choosing a product to paying for it.
Scope
✔︎ Up to 5 steps or screens
✔︎ Heuristics analysis
✔︎ UX best practices
✔︎ Light accessibility audit
Output
✔︎ Report and presentation
Full audit
Site or app experience with multiple flows with fifteen to twenty screens or steps for desktop or mobile as well as an accessibility review. For example: the full app experience for an e-commerce shop with purchase flow, returns, login state and additional pages.
Scope
✔︎ Up to 5 steps or screens
✔︎ Heuristics analysis
✔︎ UX best practices
✔︎ Light accessibility audit
Output
✔︎ Report and presentation