Over the last decade or so we have been involved in a number of discussions about the value that personas play in the design process. When Jobs-to-be-done (JTBD) started becoming popular, we too thought it was the upgrade to personas that we have been waiting for. But...
This article forms part of the UXR Basics series for people getting into UX or wanting to know what UX research is. Creating a product that people love starts with understanding their needs. Good user experience (UX) is not just about looks – it is about making...
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