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If it looks like a duck and quacks like a duck, then it should act like a duck

Tue, Jun, 2024

Wait.. What? How are mental models, ducks and UX research related? Imagine you’ve grown up seeing ducks quacking, swimming in ponds, and waddling around. Over time, you’ve built a mental model of what a duck is and how it behaves. Then, one day, you...

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