The ‘cake’ audit: UX audits to celebrate wins

UX audits are critical to good product development. They’re designed to single out moments where a user’s experience is impacted by the tool they’re using. While they’re intended to be a balanced and honest report of the state of a site’s experience, they’re sometimes...

Building in public: The new product launch playbook

The tech landscape has changed in the last 5 years. Specifically in the product development space where the lines between product creation, marketing and engaging with the audience of users has blurred since the beginning of 2020.  We’re seeing the shift is not just...

Are we helping the youth thrive or just scroll?

This Youth Day, we should ask ourselves, “What does youth empowerment look like in 2025, especially in a deeply digital world?” Every generation interacts with technology in its own way, shaped by the digital world they grew up in. Baby Boomers learned to...

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