The tech landscape has changed in the last 5 years. Specifically in the product development space where the lines between product creation, marketing and engaging with the audience of users has blurred since the beginning of 2020. We’re seeing the shift is not just...
Over the last decade or so we have been involved in a number of discussions about the value that personas play in the design process. When Jobs-to-be-done (JTBD) started becoming popular, we too thought it was the upgrade to personas that we have been waiting for. But...
All good design project starts by understanding who will use the design and research projects are the same. It’s vital to know who the research is for and why they need it. In other words, we need to know our client’s needs before we can understand their...
This article is an updated version of one from August 2020 For years we have been advocates of in-person research. Between 2012 and 2017, we (Jacky and Chris) have designed and helped build 4 dedicated UX research labs at Flow Interactive and Deloitte Digital. Over...
Design thinking helps you find and solve the right problem in the right way Design thinking is a user-centered methodology that brings customers into the problem-solving process. It’s not about sticky notes, markers and whiteboards. It’s about gaining a deep...
It’s critical to design journeys that your customers can complete with ease and enjoyment – from clicking on a link or filling out a form, all the way to adopting better spending habits or losing weight. Designing successful experiences require an understanding of...
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