UX audits are critical to good product development. They’re designed to single out moments where a user’s experience is impacted by the tool they’re using. While they’re intended to be a balanced and honest report of the state of a site’s experience, they’re sometimes...
In a world where dashboards rule decision-making, why should you trust the opinions of 5 people? It’s natural to reach for big numerical data to address big problems, but in some cases, the numbers just don’t hold the answers. Dashboards are very effectively...
The tech landscape has changed in the last 5 years. Specifically in the product development space where the lines between product creation, marketing and engaging with the audience of users has blurred since the beginning of 2020. We’re seeing the shift is not just...
Over the last decade or so we have been involved in a number of discussions about the value that personas play in the design process. When Jobs-to-be-done (JTBD) started becoming popular, we too thought it was the upgrade to personas that we have been waiting for. But...
All good design project starts by understanding who will use the design and research projects are the same. It’s vital to know who the research is for and why they need it. In other words, we need to know our client’s needs before we can understand their...
This article is an updated version of one from August 2020 For years we have been advocates of in-person research. Between 2012 and 2017, we (Jacky and Chris) have designed and helped build 4 dedicated UX research labs at Flow Interactive and Deloitte Digital. Over...
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