We’ve seen AI become ingrained in UX research workflows over the last year, with researchers moving from experimentation to relying on it as a tool. Taking a step back, we looked at the impact AI has brought to our industry, but also the benefits it has yet to bring....
The tech landscape has changed in the last 5 years. Specifically in the product development space where the lines between product creation, marketing and engaging with the audience of users has blurred since the beginning of 2020. We’re seeing the shift is not just...
MVPs often means different things depending on who you ask. Is it a quick experiment to learn from? A bare-bones product launched to market? Or something more nuanced like a Minimum Lovable Product that delights users? These questions are more than academic. They...
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