The MVP balancing act: designing vs building

MVPs often means different things depending on who you ask. Is it a quick experiment to learn from? A bare-bones product launched to market? Or something more nuanced like a Minimum Lovable Product that delights users? These questions are more than academic. They...

Be more customer centric: ThinkRetail [talk]

This a talk that Jacky Smith presented at the 2022 Google ThinkRetail convention in Cape Town South Africa. While How Might We is relatively young, our team have been working together in UX in South Africa for more than 11 years. Back in the day, we used slightly more...

UXR Basics | Becoming a UX designer

If you’re looking for tips on what courses to study or potential job opportunities out there, this post is not that. Instead, I’d like to share the insights that led me to UX design in the hope that my experiences will resonate with those of you who may be unsure of...