Usability tests are great at finding out problems in a design or customer journey. What it can’t do is prove that a customer will definitely use it or how much they will pay for it, outside of the test. Usability testing will ensure that you don’t have...
Depending on what we want to learn and the fidelity of the designs we are testing, there are a few techniques we can use within usability testing. Concept test We use this when we want to test a concept of a solution, rather than the interface itself. The concept test...
Each round will be different depending on what the main challenge is that we are testing, but usually, there are four main phases to a 60-minute usability test Warmup and background First, we will ask general questions about the respondent. This is not only an...
With so much competition in the modern market, usability testing isn’t just a nice-to-have – it’s a must. It’s the secret sauce that allows you to really get to grips with your users’ needs and preferences, helping you create digital solutions that are functional,...
Usability testing is a lot like giving your digital product a trial run. It’s an essential part of UX (User Experience) research that ensures your website or app isn’t just good on paper – it’s user-friendly in real life, too. It’s all...
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