Be more customer centric: ThinkRetail [talk]

This a talk that Jacky Smith presented at the 2022 Google ThinkRetail convention in Cape Town South Africa. While How Might We is relatively young, our team have been working together in UX in South Africa for more than 11 years. Back in the day, we used slightly more...

Remote research and usability testing

To be customer-centric, you need to involve your customers in product research and developmentーIt is known Khaleesi. But with COVID, lockdowns and social distancing becoming the new normal, how is this possible? Can we rely on remote research as our only contact with...

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