It’s probably been drummed into you that your purpose as a UX professional is to be an advocate for the user. I’ll bet this also conveniently plays into your nature. The problem is, it’s not realistic to propose solutions that haven’t carefully considered the...
Over the last decade or so we have been involved in a number of discussions about the value that personas play in the design process. When Jobs-to-be-done (JTBD) started becoming popular, we too thought it was the upgrade to personas that we have been waiting for. But...
You may notice that we say we create delightful experiences or we aim to delight customers a lot, but what do we mean by this? It’s more than just an adjective to make the experience seem better than normal. It has meaning. Well, it actually has two meanings and...
If you’re looking for tips on what courses to study or potential job opportunities out there, this post is not that. Instead, I’d like to share the insights that led me to UX design in the hope that my experiences will resonate with those of you who may be unsure of...
To be customer-centric, you need to involve your customers in product research and developmentーIt is known Khaleesi. But with COVID, lockdowns and social distancing becoming the new normal, how is this possible? Can we rely on remote research as our only contact with...
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