A UX audit is a systematic expert evaluation of a digital product, such as a website, app, or prototype. It’s designed to uncover usability problems, possible friction points, and areas where the experience might not align with user expectations.
For our UX audit, we analyse each page of a flow, looking for basic UX and accessibility issues, such as “do clickable elements look clickable?” but also comprehension and value proposition issues, such as “what is this page telling its customers?” and “what is the motivation to a user to take action?”
The goal is to provide actionable recommendations that help teams improve usability, increase conversion, and reduce frustration. At How Might We, we use UX audits as a strategic tool to guide better design decisions and prioritise fixes that will have the biggest impact on users.
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