What does “delight” really mean?

You may notice that we say we create delightful experiences or we aim to delight customers a lot, but what do we mean by this? It’s more than just an adjective to make the experience seem better than normal. It has meaning. Well, it actually has two meanings and...

Measuring the true value of design thinking

Design thinking and the fields that use Human-Centred Design (HCD), like UX and service design have finally gone mainstream. In the scramble to stay relevant, there’s a growing number of companies looking to design thinking as a means of maintaining their competitive...