We’ve seen AI become ingrained in UX research workflows over the last year, with researchers moving from experimentation to relying on it as a tool. Taking a step back, we looked at the impact AI has brought to our industry, but also the benefits it has yet to bring....
In a world where dashboards rule decision-making, why should you trust the opinions of 5 people? It’s natural to reach for big numerical data to address big problems, but in some cases, the numbers just don’t hold the answers. Dashboards are very effectively...
The tech landscape has changed in the last 5 years. Specifically in the product development space where the lines between product creation, marketing and engaging with the audience of users has blurred since the beginning of 2020. We’re seeing the shift is not just...
MVPs often means different things depending on who you ask. Is it a quick experiment to learn from? A bare-bones product launched to market? Or something more nuanced like a Minimum Lovable Product that delights users? These questions are more than academic. They...
AI has exploded in the last year and it feels like new, groundbreaking tools are coming out daily. Obviously, we are very interested in how AI tools will impact the UX research industry, especially things like automated surveys, video coders and GPTs that will turn...
No. Here’s why. I’ve been in UX for a long time, long enough to remember when we usability tested everything. Fifteen years ago, I ran a usability test on a password reset flow and then spent hours writing a report about why people got stuck trying to change their...
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