“Talk to me about solutions, not problems” – Every business executive at some point. Humans don’t like problems. We want problems to be fixed as quickly and easily as possible. We like solutions. A story about a problem that does not end with a solution is a...
It’s probably been drummed into you that your purpose as a UX professional is to be an advocate for the user. I’ll bet this also conveniently plays into your nature. The problem is, it’s not realistic to propose solutions that haven’t carefully considered the...
Wait.. What? How are mental models, ducks and UX research related? Imagine you’ve grown up seeing ducks quacking, swimming in ponds, and waddling around. Over time, you’ve built a mental model of what a duck is and how it behaves. Then, one day, you...
Over the last decade or so we have been involved in a number of discussions about the value that personas play in the design process. When Jobs-to-be-done (JTBD) started becoming popular, we too thought it was the upgrade to personas that we have been waiting for. But...
UX research can call on many different research tools and techniques, depending on what needs to be uncovered. The easiest way to group them is to ask if the research question has to do with a solution or not. If the research question is about a concept or design,...
All good design project starts by understanding who will use the design and research projects are the same. It’s vital to know who the research is for and why they need it. In other words, we need to know our client’s needs before we can understand their...
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