This Youth Day, we should ask ourselves, “What does youth empowerment look like in 2025, especially in a deeply digital world?” Every generation interacts with technology in its own way, shaped by the digital world they grew up in. Baby Boomers learned to...
In today’s fast-paced digital world, designing for emotional engagement has become essential in creating unforgettable user experiences. Great usability and functionality used to set products apart, but now they’re expected by users, thanks to well-established...
It’s probably been drummed into you that your purpose as a UX professional is to be an advocate for the user. I’ll bet this also conveniently plays into your nature. The problem is, it’s not realistic to propose solutions that haven’t carefully considered the...
Wait.. What? How are mental models, ducks and UX research related? Imagine you’ve grown up seeing ducks quacking, swimming in ponds, and waddling around. Over time, you’ve built a mental model of what a duck is and how it behaves. Then, one day, you...
Over the last decade or so we have been involved in a number of discussions about the value that personas play in the design process. When Jobs-to-be-done (JTBD) started becoming popular, we too thought it was the upgrade to personas that we have been waiting for. But...
Design thinking helps you find and solve the right problem in the right way Design thinking is a user-centered methodology that brings customers into the problem-solving process. It’s not about sticky notes, markers and whiteboards. It’s about gaining a deep...
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