How is UX research different in South Africa?

Conducting user testing and customer research in South Africa and broader Africa requires a knowledge of the local market inside and out. The unique mix of cultural, tech and economic factors at play here can hugely influence how users interact with digital platforms. That’s where we come in. With our deep-rooted understanding of the South African market and good partners in other countries in Africa, How Might We can help you get your usability testing just right. 

We’re clued up on the unique user behaviours and preferences that shape the digital landscape in South Africa. Armed with this knowledge, we can make sure your UX really hits the mark with your target users, leading to more reliable and valuable outcomes.