What about focus groups?

Focus groups have their place in market research and can be extremely valuable, but we have found that we gain a far deeper understanding of customers when we interview them individually. This is mainly because of the types of questions we need to answer. We are not...

How do I become a product tester?

Unfortunately, we do not offer online employment for product testers.  We are a research company that interviews people based on particular criteria set by our clients. When we interview someone, we usually give them a small financial gift to thank them for their...

How is UX research different in South Africa?

Conducting user testing and customer research in South Africa and broader Africa requires a knowledge of the local market inside and out. The unique mix of cultural, tech and economic factors at play here can hugely influence how users interact with digital platforms....

Will UX research slow down development teams?

If you consider development to be releasing features and stop timing after launch, then yes, it could slow down the development process. But if you consider development to be releasing customer value and include the time needed to fix issues after launch, then no, it...

What is the structure of a usability test session?

Each round will be different depending on what the main challenge is that we are testing, but usually, there are four main phases to a 60-minute usability test Warmup and background  First, we will ask general questions about the respondent. This is not only an...