Why is customer research important?

Customer research allows businesses to tailor their customer service offerings to better meet their clients’ needs. By understanding the pain points and challenges that customers face, businesses can develop solutions that address these issues and improve the overall...

What is customer research?

Customer research is a systematic process that involves gathering and analysing first-hand information about a company’s target market, including customer preferences, needs, behaviours, and motivations. The aim of customer research is to gain insights into the...

What is usability testing?

Usability testing is a lot like giving your digital product a trial run. It’s an essential part of UX (User Experience) research that ensures your website or app isn’t just good on paper – it’s user-friendly in real life, too.   It’s all...

Why is UX research a good investment?

UX research can help increase revenue and lower expenses. It’s usually quite hard to work out the exact RIO of research, but when you have experienced products not meeting customer expectations or software projects fail to launch, it’s a very easy investment....

What is UX research?

UX research is a process of learning about customers’ needs, behaviours, and motivations to understand their lived experience with brand services and is often more focused on digital platforms. It aims to improve the overall experience created by a brand by...