When should we do customer research rather than usability testing?

It comes down to whether you already have something to test. Usability testing needs an artefact. A live product, a prototype, even a rough sketch of a flow. You put it in front of someone and watch where they struggle. It answers “does this work?”...

How do you recruit participants, especially hard to reach ones?

We write a recruit brief with you, then work through a network of professional recruiters to find people who match it. You approve the criteria before anyone is contacted. The harder question is what happens when the people you need are not on a recruiter’s...

Can UX research be conducted remotely?

Absolutely. Remote UX research has become a valuable and often preferable method for us to gather insights, especially when working with geographically dispersed users or limited budgets. Remote research can reduce observer bias, feel more natural to participants, and...

How is UX research different in South Africa?

Conducting user testing and customer research in South Africa and broader Africa requires a knowledge of the local market inside and out. The unique mix of cultural, tech and economic factors at play here can hugely influence how users interact with digital platforms....

What is UX research?

UX research is how you find out what your customers actually need, how they behave, and why they make the choices they do. It’s usually focused on digital products, and the point of it is to make sure you’re solving a real problem, in a way people can...